I came across the word "Frame" while learning about Game through the PUA prism. Then, it was sold as "Frame is Everything" from Rollo Tomassi's Rational Male.
Frame like Game are respectively re-marketed words for "have a backbone being yourself" and "have good communication skills".
I tweeted a while back that Frame gets you fewer girls, not more girls, which startled some of my followers because it is sold as "Just have Frame, bro."
Looking back at my time on the field when I was gaming, I realised that I was having the most success when I was a Chameleon, essentially having no genuine frame.
Why is that?
Simple. Game is adopting the female Frame and making it sound like it is yours so that you don't create dissensions, which would decrease your strike rate in the early courting phase.
Eventually, this gets you found out in a relationship, as the girl will eventually know you are a con.
In the same way where guys who are in a relationship think the girls are in their Frame when they make concessions on the rules of engagement each and every day to diffuse bombs and tell themselves they manage the boat when they sound like a pumped and dumped bitch who say "I resigned" ("I slept with guys who I did not really like") when she got fired out of being ghosted by the guys who thought she was below them.
What a lot of guys consider Frame is the co-opting of the female agenda because they misattribute the outcome, whether it is sex or a relationship, with how they achieved that outcome, either out of ego protection or self-gaslighting.
The reality is to be successful with girls; you have to compromise to an extent at the beginning and within the relationship because they decide who they will grant access to the poon firstly and secondly who will be in a relationship with them. So, you fall de facto into her Frame by giving up on your options. Whatever you do in these setups is just negotiating with a reality you have not digested yet.
So, going back to the beginning of the subject, what is sold to you is actually Game embracing female-like communication to meet their agenda to get to sex. Frame gives the impression through Game that what she is seeking is what you are seeking, giving the perception that it is your agency when the reality is everything but.
All of the above are smokescreens for what real Frame is: operating under your own rules, not under hers. Otherwise, you start believing the lie you sell to her.
Game without genuine Frame gets you quantity.
Game with genuine Frame gets you quality.
Many guys are stuck with women who eventually resent them because they don't have the abundance or belief in themselves to segment for the right type of girls, whereas Frame (the setup where they can be real and not have to constantly adapt out of outcome dependency, despite what they tell themselves) acts as the filter.
Imagine being unable to assert yourself when you are supposed to have the leverage of abundance, being non-monogamous, and then doing a 180 once you are in a relationship where you don't. Lol.
That is what guys with Game and No Genuine Frame (beyond the pretence they display to get sex) will sell you because then the girl has to look to secure the relationship where she is in your Frame. Firstly, a lot of times, she does not want one. Secondly, even if she does, when she gets it, that is when she does the 180.
Why? Because she knew from the beginning that you were not that hot shit to begin with because you did not display the necessary confrontation required for her to realise that it is a constant win to keep you around even within the relationship.
Either you lead the confrontation => attack
Or you respond to the confrontation => defend
People defend when they subconsciously seek the outcome they deny.
And Game is mostly about defending these days, diffusing her bombs, because guys operating under that logic need girls more than the girls need them, whilst pretending otherwise.
Doing what these guys will tell you just guarantees you falling for the bullshit she will eventually pull once in the relationship because she feels underneath that you are happy getting what she has to offer, yet you pretend otherwise. The repeated shit test is her spidey sense tilting her towards that belief.
Essentially, Genuine Frame and Game are the opposite of one another. Game is there to win her over quickly, using her solipsism to your benefit. Genuine Frame is there to cater to your agenda and your rules of engagement. So, unless she sees you as high enough for her to drop her agenda to meet yours, you are low-key placating to her, and you use (non-genuine) Frame as a cope for it, telling you you had the power when you did not.
This setup is where Genuine (non-lowkey placating) Frame will impact you negatively if you are not her type or a Chad (scarcity factor sub-communicating inherent value), especially nowadays when there is less information asymmetry as to what your average woman believes is her market value. Thanks to Quantitative Simping, there is even more incentive to pay a higher price (to your Genuine Frame) by paying the higher entry-to-market fees to meet her demands at first, holding everything else equal. Women's and men's Sexual market strategies are at polar opposites, so believing Genuine Frame and Game work in unison is living in cognitive dissonance.
Some women will reward non-simpiness, aka going with your own agenda because going with her is low-key simping while you tell yourself with your non-genuine Frame that you are not. Still, they are more of an exception to the norms because the incentives for them are not there in the short term. This is usually with guys they like enough to make concessions, rather than it being a quality in and of itself that will get the guys over the finishing line when they did not qualify to begin with.
The same way the bitch playing hard to get can only get away with it when she is hot enough, or she displays enough value, for it to be tolerated in the courting process. It is not because she is hard to get that guys like her. If guys do, it is either due to low self-esteem, which is what got them into Game to begin with, or the pedestalising they already manifest within them from her looks in the reality of the interaction.
In a nutshell, Game is operating under the feminine imperative, while Frame is under the masculine one.